Overview
The Digital Display and Video Advertising module will help participants to implement effective Digital Display and Video Advertising campaigns. The module covers the core concepts and terminology associated with Digital Display and Video Advertising, and explores what is involved with developing and implementing effective Ad campaigns. Participants will firstly explore the benefits and the business value of Display and Video Advertising, and then address key campaign aspects including: Ad Formats, Campaign Setup & Planning, Target Audience Definition, Publishers, as well as Campaign Administration, Budgeting (incl. different pricing metrics), Measurement and Optimization.