The Email Marketing module covers industry best practices for creating and delivering effective email marketing campaigns. The module covers the four foundational aspects of email marketing: data capture and subscriber segmentation, email design and content, email delivery, as well as measurement and reporting.
Participants will learn how to develop and manage a subscriber database, and become familiar with the features within third party email systems and soluti
You will understand what split testing entails, and will be able to use key metrics to report on the effectiveness of your email marketing campaigns, including open rates, click-through rates, unsubscribes and bounces.
You will be able to monitor and evaluate email marketing analytics, and be aware of data protection and privacy issues associated with email marketing.