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Digital Marketing Foundations(Private)
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IntroductionTraining Overview1 Topic
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Digital Marketing DomainsSearch Engine Optimization (SEO) Fundamentals9 Topics
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Introduction to SEO
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Understanding the 'O' in SEO: An overview of On-Page & Off-Site Optimization
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Content Management in SEO
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Understanding Keywords: User Intent and Keyword Research in SEO
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Design Best Practices for SEO
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SEO for Local Businesses
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Ranking vs. Conversion: Measuring SEO Success
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Keeping Up with SEO Algorithim updates and Changes
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The Role of SEO as part of a Holistic Marketing Program
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Introduction to SEO
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Pay Per Click (PPC) Fundamentals9 Topics
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Understanding PPC and How it Works
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PPC Account Setup: Understanding the Impact of Hierarchy & Structure
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Understanding the Sales Funnel and How it Shapes your PPC Strategy
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Understanding How Paid Search Auction Systems work in PPC
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Targeting the Right Customers with PPC
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Understanding Keywords and the Importance of Keyword Research
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Creating Persuasive PPC Ads that Convert
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Tracking and Measuring Key PPC Metrics
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The Role of PPC as part of a Holistic Marketing Program
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Understanding PPC and How it Works
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Social Media Marketing Fundamentals7 Topics
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Introduction to Social Media
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The Secret of sticky and Viral Social Media Messages
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Understanding Various Social Media Channels
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Influencer Engagement: Finding and Communicating with Influencers
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Brand Reputation Management
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Social Media Marketing Measurement Techniques
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The Role of Social Media as part of a Holistic Marketing Program
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Introduction to Social Media
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Content Marketing Fundamentals6 Topics
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Mobile Marketing Fundamentals9 Topics
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Getting Started with Mobile Marketing
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Understanding How mobile services drive engagement
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Unlocking Mobile Marketing Potentials With Incentives and Loyalty Programs
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Tapping into Location-based Marketing Opportunities
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Low Cost Market Penetration with Mobile Advertising
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Understanding the Characteristics of Mobile Audiences
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Staying on the Right Side of the Law with Mobile Marketing
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Identifying KPIs to Measure for a Successful Mobile Marketing Program
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The Role of Mobile Marketing as part of a Holistic Digital Marketing Program
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Getting Started with Mobile Marketing
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Email Marketing Fundamentals8 Topics
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Conversion rate optimization9 Topics
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Introduction to Conversion Optimization
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Small Changes; Huge Gains - Effective Conversion Optimization Techniques
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Creating User Experience that Drive Conversions
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Understanding customer Behaviors and Appealing to Personas
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Crafting Landing Pages that Convert
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Copywriting: Communicating Clear Brand Message That Customers Understand and Value
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Conversion-focused Web Page Planning and Design
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Understanding the Conversion Triangle
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The Role of Conversion Optimization as part of a Holistic Digital Marketing Program
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Introduction to Conversion Optimization
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Web Analytics8 Topics
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Understanding Web Analytics
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Leveraging Web Analytics Metrics to Make Informed and Impactful Marketing Decisions
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Data Segmentation for Smarter Analytics
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Generating Valuable Insights from Qualitative Data
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Competitive Intelligence Tools
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Smart Campaign Tracking Techniques
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Analytics and Organizational Maturity
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Attribution Modelling With Multi-Channel Marketing
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Understanding Web Analytics
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Digital Marketing ToolsGoogle Analytics and Reports10 Topics
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Getting Started with Table Filtering
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Generating Strategies and Tactical Insight with Analytics Intelligence
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Diving Into Mobile Application Tracking
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Understanding Goals and Goal Types
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Unique Visitors Tracking and Reporting
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Custom Data Monitors and Alerts
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Identifying changes and Leveraging Custom Alerts
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Generating Valuable Analytics Data with UTM Tracking Parameters
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Universal Analytics
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Ecommerce Specific Analytics
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Getting Started with Table Filtering
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Facebook Advertising and Marketing7 Topics
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Facebook Advertising - Introduction
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Understanding Facebook Ad Type
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Facebook Ad Targeting
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Understanding How Facebook Marketing Works
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Steps to Creating solid Facebook Presence and Reputation
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Understanding Facebook News Feed Algorithm and Making it Work for You
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Facebook Marketing as part of a Holistic Digital Marketing Program
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Facebook Advertising - Introduction
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YouTube and Video Marketing4 Topics
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Google Ads Fundamentals14 Topics
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Introduction to Google Ads
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Understanding Google Ads Account Structure
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Mastering Keywords & Match Types
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Creating Effective Text & Search Google Ads
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Understanding Ad Extensions
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Display Ads
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Display Targeting
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Campaign Types & Settings
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Advertising Metrics
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Bidding & Bid Modifiers
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Quality Score
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Understanding Google Ad Reports
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Google Ads Tools
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Optimizing Your Account
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Introduction to Google Ads
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Effective Digital Marketing Strategy and AutomationDigital Marketing Strategy5 Topics
Quizzes
Participants9
Lesson 3, Topic 2
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PPC Account Setup: Understanding the Impact of Hierarchy & Structure
Skillieo July 20, 2019
Lesson Progress
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